investing with bsc
About Built Square
Founded by Connor Walters, Built Square Construction is a fast-growing leader in North Metro Atlanta’s residential market, specializing in high-quality spec homes built the “Built Square Way”, with uncompromising craftsmanship and durability designed to last over 100 years. We’re thrilled to offer investors a chance to join our expansion through a profit-sharing equity model, delivering strong returns backed by our proven business model, prime Forsyth County location, and strategic growth plan targeting $4.95M in revenue across Q3 and Q4 2025 and Q1 and Q2 2026.
Business Overview
Built Square Construction is capitalizing on the thriving North Metro Atlanta market, encompassing Forsyth County, Milton, Cherokee County, and Dawsonville, to deliver premium, sustainable spec homes designed to last over 100 years. This region, one of Georgia’s fastest-growing areas, saw Forsyth County’s population surge by over 15% from 2010 to 2020, adding 800,000+ residents to the metro area, now exceeding 6 million. Fueled by proximity to Atlanta via GA 400, top-rated schools, and a robust economy with 17 of Georgia’s 19 Fortune 500 companies nearby, demand for quality homes remains strong. The Atlanta housing market has shown steady appreciation, with home values up 131% since 2010—42% faster than the national average, making it a prime location for long-term investment. Our spec homes stand out by prioritizing sustainability and durability, far surpassing typical builds in the region. Unlike standard spec homes, we employ the “Built Square Way,” utilizing high-grade materials such as reinforced concrete foundations, energy-efficient systems, and eco-friendly designs that meet or exceed LEED standards. These homes are engineered for longevity, with features like advanced insulation, solar-ready infrastructure, and stormwater mitigation, appealing to buyers seeking low-maintenance, future-proof investments. While the average Atlanta-area home price is $376,333 (up 0.6% year-over-year), our homes, priced between $650k and $1M, target affluent buyers prioritizing quality over cost-cutting. Despite rising regional inventory (293,000 new homes in the South), North Metro Atlanta’s unique growth drivers—jobs, schools, and amenities- ensure sustained demand. Investors can expect strong returns through our 10–20% profit-sharing model, with a projected $4.95M in revenue from six homes built across Q3 and Q4 2025 and Q1 and Q2 2026, yielding a 17% profit margin. By focusing on durable, sustainable homes in a high-growth market, Built Square Construction offers a superior investment opportunity for those seeking lasting value in North Metro Atlanta’s booming real estate landscape.
The problem and Our solution
In North Metro Atlanta’s booming housing market, many spec homes are built with low-end materials and subpar construction methods to cut costs and maximize short-term profits. These homes often feature inexpensive finishes, inadequate insulation, and poor structural engineering, leading to issues such as energy inefficiency, frequent repairs, and diminished resale value within a few years. Buyers are increasingly frustrated by homes that fail to withstand the test of time, eroding trust in speculative construction and leaving investors with lower returns due to buyer dissatisfaction and market saturation of inferior products.
Built Square Construction addresses this issue with the “Built Square Way,” crafting spec homes designed to last over 100 years using superior materials, advanced engineering, and meticulous construction methods. Our homes, priced between $650k and $1M, feature reinforced concrete foundations, premium energy-efficient systems, and eco-friendly designs that meet or exceed LEED standards. By prioritizing durability with high-grade lumber, advanced insulation, and solar-ready infrastructure, we deliver homes that reduce maintenance costs and enhance long-term value.
Market opportunity
The market opportunity for building new construction homes in Forsyth County, Georgia, is promising, driven by strong population growth, rising home values, and increasing demand for housing.
- Population Growth: Forsyth County is among Georgia’s fastest-growing counties, with an 18.3% increase in population, reflecting a significant demand for housing .
- Home Prices: As of April 2025, the median home price in Forsyth County was approximately $675,000, marking a 3.8% year-over-year increase .
- Market Activity: Homes are selling faster, with a median of 28 days to pending status, indicating a competitive market
- Inventory: There are over 400 new construction homes available, with prices ranging from the mid-$500,000s to over $800,000 .
- Development Approvals: The City of Cumming has approved developments adding over 400 homes and townhomes, showcasing local support for new housing projects .
- Location: Proximity to Atlanta, access to Lake Lanier, and scenic surroundings make Forsyth County an attractive place to live.
- Education: The county boasts top-rated public schools, appealing to families and increasing demand for housing .
- Economic Factors: With a high median household income and low property taxes, the area is financially appealing to potential homeowners .
- Luxury Homes: High-end homes priced over $700,000 cater to affluent buyers seeking premium features.
- Family-Oriented Housing: Single-family homes in the $500,000–$700,000 range are popular among families moving to the area.
Financial Projection: Construction Business (2025)
Business Overview: Building 6 single-family homes in Forsyth County, GA, over 12 months, with an average net profit of $125,000 per home and an average selling price of $825,000.
- Home Sales Price: Average selling price of $825,000 per home (reflecting Forsyth County’s luxury market segment).
- Net Profit Margin: Targeted at 15.15% per home ($125,000 ÷ $825,000), above the 5–10% industry average but feasible due to higher-end homes and efficient operations.
- Construction Timeline: Each home takes ~6 months to build, with 6 homes staggered over 12 months (2 homes completed every 4 months).
- Cost of Goods Sold (COGS): 73% of sales price (materials, labor, subcontractors), slightly higher than the prior 70% due to premium materials and finishes for $825k homes, based on industry benchmarks.
- Operating Expenses: 10% of revenue (overhead, marketing, admin), consistent with a small, efficient operation.
- Market Conditions: Forsyth County’s strong demand, driven by population growth, top schools, and proximity to Atlanta, supports higher price points. Risks include rising material costs and labor shortages, mitigated by fixed supplier contracts and local labor networks
- Total Homes Built: 6
- Average Selling Price per Home: $825,000
- Total Revenue: 6 × $825,000 = $4,950,000
- Materials (e.g., premium lumber, stone, fixtures): ~40% of COGS ($1,445,400 total)
- Labor/Subcontractors (specialized for luxury finishes): ~30% of COGS ($1,084,050 total)
- Permits, utilities, land prep: ~30% of COGS ($1,084,050 total, assuming land is acquired separately or financed).
- Gross Profit: Revenue − COGS = $4,950,000 − $3,613,500 = $1,336,500
- Gross Margin: $1,336,500 ÷ $4,950,000 = 27%
Operating Expenses - Operating Expenses: 10% of revenue = $4,950,000 × 10% = $495,000
Cost of Goods Sold
- COGS Percentage: 73% of revenue
- COGS per Home: $825,000 × 73% = $602,250
- Total COGS: 6 × $602,250 = $3,613,500
- Overhead (office, insurance, equipment): $250,000
- Marketing/Advertising (targeted to affluent buyers): $150,000
- Administrative (salaries, legal, accounting): $95,000
- Net Profit: Gross Profit − Operating Expenses = $1,336,500 − $495,000 = $841,500
- Net Profit per Home: $841,500 ÷ 6 = $140,250 (above the $125,000 target, providing a buffer for cost overruns)
- Net Profit Margin: $841,500 ÷ $4,950,000 = 17%
Why invest with us?
Investor Profit-Sharing Opportunity:
Our construction business, building six high-demand homes annually in Forsyth County, GA, offers investors a 30% share of net profits, projecting an attractive $252,450 return on a $1.8M investment in 2025. Leveraging the county’s booming market and our efficient operations, this profit-sharing structure ensures a competitive 14% ROI while supporting sustainable growth.
Leadership Team
Our Leadership Team: Our seasoned leadership team, with decades of construction expertise and deep Forsyth County market knowledge, has a proven record of delivering high-quality, enduring homes. Specializing in project management, cost control, and luxury home design, we are set to execute our plan of building six homes across Q3 and Q4 2025 and Q1 and Q2 2026, generating $4.95M in revenue with a 17% profit margin. Committed to crafting homes that last over 100 years, we build the “Built Square Way,” never cutting corners to ensure unmatched durability and quality. Our dedication to excellence and community growth guarantees investor confidence, delivering a projected 14% ROI through our 30% profit-sharing model
Next steps
Connor is always looking forward to meeting and talking to anyone excited about changing the way America builds spec homes. You can reach him at Connor@builtsquarehomes.com. We look forward to working with you soon!